DealerRock pricing
Pricing sized for your dealership.
DealerRock pricing depends on your locations, users, the parts of the platform you need, integrations and the work involved in getting you live. Tell us how your dealership is set up and we'll give you a clear quote built for you.
We price based on your operation.
Pricing depends on the number of locations, users, features, integrations and implementation work your dealership needs.
Together, we can walk through your scenario and determine a fair price for your dealership DMS.
Find the level for you
DealerRock pricing tiers
Most dealerships fit into one of these price levels, but your exact DMS pricing will depend on the many factors that go into your custom quote.
Single Location
For independent marine and RV dealerships that want one complete cloud platform instead of a stack of disconnected tools.
- Sales, CRM, service, parts, and unit inventory
- Structured implementation and data migration
- Training for every department
- Ongoing support from people who know dealership operations
Multi-Location
For dealerships running more than one store that need shared customers, consistent processes and one view across locations.
- Everything in Single Location
- See customers and inventory across stores
- Location-level roles and permissions
- Consolidated and per-location reporting
- Rollout planning across locations
Enterprise
For larger groups. You get a proposal built around your locations, rollout and integration requirements.
- Everything in Multi-Location
- Detailed migration and integration planning
- Security review support
- Phased rollout and training programs
- A proposal built around the group
How we price
What shapes your proposal?
We believe in tailored DMS pricing, not vague pricing. These are the factors that determine what a DealerRock proposal looks like for your organization.
Locations
How many stores you operate, and whether they share customers, inventory, and reporting.
Users
How many people need access, and which departments they work in.
Features
Which parts of DealerRock you use: sales, service, parts, payments, texting.
Integrations
Accounting, payments, lead sources, and the other systems DealerRock needs to connect to.
Implementation
Data migration scope, configuration, training, and how you want to roll out.
Support
How much ongoing support and account involvement your dealership wants.
Always included
Here's what every account can count on
Every DealerRock dealership gets our platform improvements, infrastructure, and support that keeps the system working, regardless of your size.
Product updates
New features and improvements ship monthly and reach every dealership automatically.
Cloud infrastructure
Hosting, encrypted backups, and monitoring on Microsoft Azure. No dealership server.
Browser access
Desktop, laptop, tablet, or phone. No workstation installs to maintain.
Support
Direct access to a team that understands how dealerships operate.
Dealerships running on DealerRock today
Meet the dealerships and groups already on the platform.
DMS pricing questions
Not seeing your question? Ask us directly.
Why are prices not published on this page?
A single-store dealership and an eight-location group need very different things from a DMS, and a published price list would be wrong for both. Dealer management system pricing is built around the locations, users, capabilities, and implementation your organization actually needs, so you are quoted for what you use.
How quickly can we get a number?
Usually within a short conversation. For more detailed DMS pricing, we need to understand your locations, departments, user count, and what system(s) you are moving from. Most dealerships get a proposal without a drawn-out procurement process.
Is implementation included?
Implementation is scoped as part of your proposal. It covers configuration, data migration, and training, sized to your dealership. See the implementation page for how the process works.
Does DealerRock pricing change as we add locations or users?
Yes. Our DMS pricing scales with your organization, so growth is predictable rather than a renegotiation. We will walk through how it scales before you sign anything.
Do you help move our data off our current system?
Yes. Data migration is part of implementation. What can be migrated depends on your current DMS and the condition of the data, so we scope it during discovery rather than promising a blanket answer.
Tell us how you operate. We'll show you the right DealerRock structure.
Tell us how many locations you run, what you are using today, and where it is falling short. We will show you the platform that's best for how your dealership runs and then put together a proposal that fits.