RV dealer management software: Modern RV dealer software, built for RV dealerships.
DealerRock is RV dealership management software that brings RV sales, inventory, service, parts, warranty, customer communication, payments and reporting together in one system that is easy for your team to use.
Built for dealerships. Built for you.
RV dealers like you run on DealerRock
RVDA member · Serving RV dealerships across the U.S. and Canada
After the sale
The customer relationship does not stop when the RV rolls off the lot.
An RV customer moves from lead to quote to delivery, then back through parts, service, warranty, upgrades and future purchases.
DealerRock keeps those interactions connected around the same customer and units.
- Lead
- Customer
- Quote
- Sale
- Unit
- Service
- Parts
- Payment
- History
DealerRock Focus on running your dealership, not your software.
Sales & CRM
Keep the customer, the unit, and the deal connected.
Bring supported leads into DealerRock, manage follow-up, build quotes from current inventory, and carry customer and unit information forward as the deal develops. Take the RV trade-in on the same deal: value it, record it, and move it into inventory without re-entering the unit.
- Lead capture and assignment
- Customer CRM and follow-up
- Quoting from inventory
- Towables and motorized units
- Trade-ins
- F&I and deal documentation
Service
Keep service, parts and warranty working together.
Service writers see the job, technicians see the work assigned to them, and parts can see what is needed, without jumping between separate systems.
Explore ServiceOnsite storage
If you store customer RVs, keep that in DealerRock too.
Assign customer RVs to onsite storage spaces and keep the customer, unit, dates, agreement and billing together with the rest of the dealership relationship.
Explore Storage Management
Access almost anywhere
Your DMS should work where the dealership works.
DealerRock is designed for current browsers and responsive devices so employees can access the work they need from the lot, the shop, an RV show, another store or anywhere else business is happening. On a tablet or phone it works as an RV dealer management app, with nothing to install.
RV dealership software questions
Not seeing your question? Ask us directly.
Is DealerRock a full RV DMS or just a sales tool?
A full RV dealer DMS. The RV DMS software covers sales and CRM, unit inventory, service, parts, warranty, storage, payments and reporting on one set of customer and unit records, with accounting connected to QuickBooks®.
Does DealerRock handle both towables and motorized units?
Yes. In DealerRock's RV DMS, you'll see that travel trailers, fifth wheels, and motorized units are all handled as unit records with their own specifications, costs, and service history. Request a demo if you'd like us to walk you through it.
Can we use this DMS to track VIN and registration details?
Yes. VIN, registration, and RV specifications are part of the unit record and stay with the unit through service and resale.
How does warranty work get handled in DealerRock's RV DMS?
Warranty jobs are tracked on the work order with claim detail, tied to the RV and the component involved, alongside customer-pay and internal work.
Does DealerRock handle parts and accessories?
Yes. Our RV dealer management software handles inventory, purchase orders, receiving and special orders, with parts demand connected to open service work rather than tracked separately. See parts.
Can this DMS capture leads from our website and listing sites?
Yes. When you use DealerRock, supported web leads import into the CRM automatically with the source recorded. See integrations.
Do you support RV dealer groups with multiple locations?
Yes. Our RV DMS is designed to scale with dealer groups. That means you can share customers, track inventory across stores, simplify cross-store transfers and access information by location. See the multi-location page.
See what a modern RV DMS feels like in your operation.
We'll tailor the demo around your inventory, departments, locations, and current DMS.