Dealer management system for marine & RV: One DMS that has you covered end to end.
Sales, service and parts shouldn't feel like three separate businesses. DealerRock has you covered from first lead to final sale in one streamlined system.
Built specifically for marine and RV dealerships, and flexible enough to fit the way your teams work.
Trusted by 100+ dealerships.
Your customer doesn't experience your dealership as separate departments, and your DMS shouldn't either.
A lead becomes a customer. Your customer buys a boat or RV. That unit gets delivered, serviced, repaired, upgraded, traded, and eventually sold again.
DealerRock keeps that history connected seamlessly across your people and your departments.
- Lead
- Customer
- Quote
- Sale
- Unit
- Service
- Parts
- Payment
- History
DealerRock Focus on running your dealership, not your software.
Sales & CRM
Move from lead to delivery without starting over.
Leads flow into DealerRock, salespeople manage follow-up, and quotes are built directly from your live inventory. When the customer is ready to buy, their information, the unit, pricing, and deal details move forward together, so your team spends less time re-entering information and more time getting the unit sold and delivered.
- Lead capture from supported websites, marketplaces, and events
- One customer timeline covering quotes, deals, units owned, and service
- Quoting from current inventory or a custom ordered unit
- Trades, deal documentation, and finance details on the deal
Unit Inventory
Keep together everything that belongs with a unit.
Manage major units, specifications, pricing, costs, photos, location, and ownership history.
- New and used units with cost, price, stock age, and status
- Engines and trailers attached to the unit with their own detail
- Photos and specifications maintained on the record itself
- See units at every location in the group
Service
Run service the way your shop actually works.
Every service department runs a little differently. DealerRock lets you create your own statuses, control how work moves through the shop, schedule technicians, manage jobs, request parts, track progress, and keep customers updated, all from the same repair order.
- Multiple jobs per work order, each with its own status
- Technician assignment, mobile access, and time capture
- Parts requested from the job that needs them
- Estimates, documented approvals, warranty, recalls and bulletins
Parts
Parts and service stay connected.
When service needs a part, the request stays tied to the job. Parts can see what is needed, what is in stock, what has to be ordered and which customer is waiting for it.
- On-hand counts by department and location
- Purchase orders, receiving, and vendor management
- Special orders tied to the customer or job waiting on them
- Usage and sales history to inform stocking
Storage & Slip Management
Assign boats and RVs to the spaces you store them in.
Manage wet slips, dry storage, yards and other spaces. Keep the customer, unit, agreement, dates and recurring billing together.
- Docks, buildings, lots, dry stack and campground areas
- Spaces with size limits, water, power, cover and surface
- Assignments that tie the space to a customer and their unit
- Month-to-month, seasonal and fixed-term agreements with recurring billing
Customer Communications
Keep payments and messaging connected to the transaction.
Text customers, send estimates, collect approvals and send invoices without separating the conversation from the customer record.
- Two-way texting from the customer, unit, or work order
- Estimates and approvals documented against the job
- Ready-for-pickup notifications
- Supported online and in-store payments
Reporting
Get answers instantly without exporting to a spreadsheet.
Give managers access to the information they need across departments and locations.
- Unit sales, revenue projection, and deal activity
- Service analytics including customer pay, warranty, and internal
- Inventory aging by location, new and used
- Group-level rollups that drill into a single store
Usability
Benefit from a dealer management system that's powerful behind the scenes, yet obvious on the screen.
DealerRock is intentionally designed to reduce the amount of software knowledge required to do dealership work.
Employees should not need tribal knowledge, cheat sheets, and years of experience to complete common tasks.
“We were locked into multiple DMS systems that cost three times as much—and came with three times the headaches. Finding DealerRock was a game-changer. It’s streamlined our entire operation and made daily work so much easier. This platform has made a huge difference in every way.”
Cole W.
Dealer Principal
Accounting
Run the dealership in DealerRock. Keep accounting where it belongs.
DealerRock is the operational side of your dealership, where your sales, service, parts, inventory, and customer activity come together. Your accounting system stays focused on accounting. Whether you use QuickBooks, Sage, or another supported platform, DealerRock connects your day-to-day dealership activity with the financial system your accounting team prefers.
Explore Integrations
Platform questions
Not seeing your question? Ask us directly.
What is a dealer management system (DMS)?
A dealer management system is the software a dealership runs its daily operations on: unit inventory, sales and CRM, quoting and deals, service work orders, parts, customer communication, payments and reporting, all sharing the same customer and unit records. A DMS built for marine and RV dealerships understands boats, motors, trailers and RVs as units, with the serial numbers, components, warranty and service history that go with them.
What is DealerRock?
DealerRock is a modern cloud-based dealer management system (DMS) for marine and RV dealerships. More than 100 dealerships across the U.S. and Canada use it to manage sales, CRM, service, parts, unit inventory, storage, customer communication, payments and reporting in one system.
Is DealerRock one dealer management system or separate modules?
One system, or platform. Sales, service, parts, inventory and reporting share the same customers, units and records. Shared data is the point–and the beauty–of our dealership DMS. DealerRock is scaleable, so you pay for the capabilities your dealership uses; see pricing.
Does this DMS work on phones and tablets?
Yes. DealerRock runs in the browser on desktop, laptop, tablet, and phone. When we built this DMS, staff working away from a desk was a primary use case, not an afterthought.
Do we need a server at the dealership?
No. DealerRock is hosted on Microsoft Azure. It's a cloud DMS, so there is nothing to install on workstations and no dealership server to maintain or back up.
Does DealerRock handle accounting?
DealerRock focuses on dealership operations and connects supported transactions to QuickBooks or Sage, so frontline teams work inside a purpose-built DMS while accounting continues in a dedicated accounting platform. See integrations.
See how DealerRock fits your dealership.
Tell us how your dealership operates today, and we'll show you how DealerRock can bring sales, service, parts, inventory, and customer activity together in one platform.