Marine & RV Dealer Management System (DMS)

Dealerrock is a cloud-based, dealer management system built for marine dealers and RV dealers. We give you everything you need to run your marine or RV dealership on a single, fully integrated platform. It’s never been easier to run your dealership.

  • Register / Retail Sales
  • Item Management
  • Purchasing
  • Vendor Management
  • Customer Management / History
  • Major Units
  • Prospects
  • Lead Management
  • Unit Quoting
  • Purchase Agreements
  • Title Forms
  • Work Orders
  • Scheduling
  • Warranty Claims
  • Pickup Management
  • Reporting
  • Quickbooks Integration
  • Mobile Payments

A Dealer Management System
That Just Makes Sense

Cloud Based

Our system is 100% cloud-based. You always have the latest version and absolutely zero maintenance costs.

Easy Interface

It’s amazing how much easier life becomes when you remove the clutter. Try a system built around the way you work.

Truly Mobile

One platform on any device. Our complete mobile solution allows you to manage your business from anywhere you want.

Multi-Store Ready

Multi-store capabilities right from the go. Unify your locations under a single platform from day one.

What Dealers Say…

Like many others, we had been searching for a DMS with underwhelming results for our dealerships. Then we found DealerRock. This platform is incredibly user friendly and streamlined our operation from day one synching multiple locations. Their team is always reachable and open to ideas for continuous improvement. The future is bright with DealerRock!

Jay GNew England Water Sports

We looked at every notable system on the market. Nothing out there touches the DealerRock platform. It's extremely easy to use and simplifies our entire operation. We absolutely run a better operation for our customers on DealerRock. We've used it for over 4 years and I cannot imagine having to use anything else to run our dealerships.

Bill HCurrent Watersports

After trying multiple major brand DMS systems and talking to many others, we are happy to have found DealerRock. It has made our jobs and processes that much easier. If you have an idea of how to make the system even better, DealerRock is one call away. They are always improving.

Cole WWolf Watersports