Marine & RV dealer management system: Built for Dealerships.
Built for You.
DealerRock is a modern dealer management system (DMS) built specifically for marine and RV dealerships. Run sales, CRM, service, parts, inventory, texting, payments and more in one system your team will actually enjoy using.
Whether you run one store or twenty, DealerRock can be set up around the way your dealership runs.
- Sales
- Service
- Parts
- Inventory
- CRM
- Payments
- Texting
- eSign
- Storage
Trusted by 100+ dealerships across the U.S. and Canada.
- Dealerships
- 100+
- Unit Sales Processed
- $861M+
- Major Units Managed
- 159K+
- Invoices Closed
- 206K+
Platform totals are updated periodically.
Marine and RV
Two industries. One dealer management system built for both.
Whether you are looking for boat dealer management software or an RV DMS, DealerRock is set up around the way your dealership runs, not adapted from an automotive system.
Marine dealership software
Boat dealer software that knows a deal can include a hull, engines, a trailer and rigging, and that service, slips, storage and consignment come with it. Boat dealership software built for boat dealerships, not adapted to them.
Explore marine dealer management softwareRV dealership software
RV dealer software for towables and motorized units: VIN, floorplan, warranty, service, parts, trade-ins and storage on one customer and unit record, from the first lead to the next trade.
Explore RV dealer management softwareWhat our dealers say
“Like many others, we had been searching for a DMS with underwhelming results for our dealerships. Then we found DealerRock. This platform is incredibly user friendly and streamlined our operation from day one synching multiple locations. Their team is always reachable and open to ideas for continuous improvement. The future is bright with DealerRock!”
“We looked at every notable system on the market to find marine service and inventory software. Nothing touches DealerRock for ease of use and ROI. We’ve run three rooftops on it for six years and would never go back.”
“We were locked into multiple DMS systems that cost three times as much—and came with three times the headaches. Finding DealerRock was a game-changer. It’s streamlined our entire operation and made daily work so much easier. This platform has made a huge difference in every way.”
One connected DMS
One customer.
One unit. One record.
From the moment a customer submits their first website lead to the day they buy a boat or RV, and through every service visit, parts order, and interaction for years to come, DealerRock keeps their entire history connected in one place.
Sales can see all the major units a customer owns while service can see what has been done to them. Parts requests info stays with the repair, while text messages stay with the customer record. All while your employees spend less time hunting for information or entering the same thing again.
- Lead
- Customer
- Quote
- Sale
- Unit
- Service
- Parts
- Payment
- History
The platform
One system for all departments.
A customer should not exist as separate records in sales, service, and parts. DealerRock gives your entire dealership one customer record, so every department sees the same history and information.
Sales & CRM
Work leads, build quotes, follow up with customers and move the deal forward with your inventory already in the system.
Learn more about Sales & CRMUnit Inventory
Keep the boat or RV, options, pricing, photos, location and history together, including the motors and trailers that belong with it.
Learn more about Unit InventoryService
Write repair orders, schedule technicians, track jobs, request parts, get approvals and keep customers updated.
Learn more about ServiceParts
Know what you have, what is on order, what just arrived and which repair order or customer is waiting for it.
Learn more about PartsStorage & Slip Management
Manage wet slips, dry storage, boat yards and RV storage with the customer, their units, related agreements and billing all connected.
Learn more about Storage & Slip ManagementCustomer Communications
Text customers, send estimates, get digital approvals and send invoices without losing the conversation outside of the DMS.
Learn more about Customer CommunicationsReporting
See what's happening across sales, service, and inventory at every location, all in real time.
Learn more about Reporting- Explore the Platform
Real product, real screens
See what modern software looks like.
Service
See every job on the board and exactly where it stands.
Unit Inventory
Find the right boat or RV, even when it's sitting at another store.
Sales & CRM
Centralize sales history, units owned, service history and more in one customer record.
Sales & CRM
Turn leads into deals faster by building quotes from your live inventory, tracking every customer conversation, scheduling follow-ups, and keeping the entire sales process in one place.
Built to grow with you
One platform across every location.
Running multiple locations should not mean running a collection of disconnected dealerships.
DealerRock brings your stores together on one platform. See customers and inventory across locations, keep reporting consistent, and control exactly who has access to each store. Each location can still maintain the settings and processes that make sense for how that dealership operates.
Customer history across every store
When a customer visits another location, your team can see their full history with your dealership, including past purchases, service visits, parts activity, and previous interactions.
Sell from inventory across every location
Salespeople can see available inventory across every location, helping them find the right boat or RV for the customer instead of losing a deal because it is sitting at another store.
Access by location
Give employees access to the stores and information they actually need.
Consistent where it matters
Keep the important things consistent across the group without forcing every store to handle every detail exactly the same way.
Operating a larger group? Explore Enterprise
Always improving
We improve our DMS every month.
DealerRock ships new features and improvements every month. Many of those start with a dealer asking, “Can DealerRock do this?”
If the idea makes the product better, we build it. And then every dealership benefits when those updates are made automatically across the cloud DMS.
- July 2026
Consignment & brokerage sales
Sell units your store does not own, with fees carried through the deal and an owner disbursement statement at the end.
- July 2026
Text messaging, rebuilt
Group conversations, photo messaging, delivery confirmations and automatic opt-out compliance.
- June 2026
Recall & bulletin tracking
Track open recalls and manufacturer bulletins against the units they affect.
Trust
Built on secure, reliable infrastructure
DealerRock runs on Microsoft Azure with encryption, role-based access and modern security controls. We are also completing our SOC 2 Type II compliance program.
Explore Security- Microsoft Azure
- Cloud infrastructure with no server at the dealership.
- Encryption
- Data is encrypted in transit and at rest.
- Role-based access
- Access is controlled by responsibility and location.
- MRAA Platinum Partner
- Active in the marine retail industry.
Dealer built
Built by people who have actually run a dealership.
DealerRock started inside a marine dealership, where we were selling boats, managing inventory, writing service, ordering parts, handling customer follow-up, and dealing with the same disconnected systems other dealers still struggle with today.
Pair that dealership experience with more than two decades of software development, and DealerRock became the DMS we wished we had.
Why DealerRockMake the switch
Thinking about switching DMS?
Switching your dealer management software is a big move. To feel confident before you do, let us walk through your current system, your data, the integrations you need, training and the go-live plan.
See How Switching WorksQuick answers
What is DealerRock?
DealerRock is a modern cloud-based dealer management system (DMS) for marine and RV dealerships. More than 100 dealerships across the U.S. and Canada use it to manage sales, CRM, service, parts, unit inventory, storage, customer communication, payments and reporting in one system.
Does DealerRock work for both marine and RV dealers?
Yes. DealerRock is built for both, including dealerships that sell both. See the marine dealer management software and RV dealer management software pages for what is specific to each.
Is DealerRock cloud-based?
Yes. DealerRock runs in the browser on Microsoft Azure. There is nothing to install on workstations, no VPN for your staff, and no dealership server to maintain or back up. On a phone or tablet it works as a marine dealer management app or an RV dealer management app, with nothing to install there either.
Not seeing your question? Ask us directly.
The modern DMS
Run your dealership. Not your software.
DealerRock is a modern, all-in-one DMS that combines powerful features with an intuitive, easy-to-use experience – so you can spend less time on your software and more time running your dealership. Request your demo today and see the difference for yourself.