
Modern Dealer Management System for Modern Dealerships
DealerRock is the all-in-one platform built to simplify your dealership. A true cloud-based DMS, DealerRock streamlines daily operations for marine and RV dealers—making inventory, sales, service, and customer management easier than ever.
Helping dealerships across the U.S. and Canada modernize operations.
DealerRock’s 100% cloud platform processes millions in unit sales and service revenue every month.
Invoices Closed
171
Units Managed
146
$ Unit Sales
765
Dealerships
100+
Marine Dealership Software & RV Dealership Software
Essential Features - One Simple Platform - Accessible Anywhere
- Register / Point-of-Sale
- Inventory Management
- Parts Management & Catalogs
- Purchasing (POs & Receiving)
- Vendor Management
- Customer Management (CRM)
- Major Units
- Wed Lead Management
- Lead Management
- Unit Quoting
- Purchase Agreements
- Generate Title Forms
- Service Management (WOs / Estimates)
- Job Scheduling
- Manage Warranty
- Built In Texting
- Quickbooks Integration
- Mobile Payments
“I LOVE DealerRock! I have been waiting for this program since we bought the marina.”
Peter CPresident - Seager Marine
One Simple Platform
Everything from Sales to Service to CRM, DealerRock connects it all in one cloud-based platform you can access from anywhere.
Built by Dealers
Our platform was built from working with real dealerships over a 6 years span. It's built around the way dealerships operate in todays environment.
Unmatched Usability
We keep it simple - allowing you to get more done, in less time and with less training. The result? Your staff is happier and you can spend more time focusing on delivery an exceptional customer experience.
Choose your dealership type
Marine Dealership
RV Dealership
The Dealer Management System You've Been Waiting For
DealerRock is Different
Accessible Anywhere
Our system is truly cloud based. You always have the latest version with absolutely zero maintenance costs or backups needed.
User Friendly
We're built with an intense focus on functionality. No other platform offers such ease-of-use. You'll get more done and have less hassle, allowing you to focus on your customer experience.
Multi-Store Ready
Multi-store capabilities right from the go. Unify your locations under a single platform from day one.
Truly Mobile
One platform on any device. Our platform is designed to work on any smart device or pc with an internet connection, allowing you to manage your business from anywhere you want.
Integrations
We've integrated our core services with other industry-leading frameworks to deliver a true all-in-one solution.
Modern Tech
From single stores to multi-location dealer groups, dealerships across the U.S. and Canada run their operations on DealerRock.

“After trying multiple major brand DMS systems and talking to many others, we are happy to have found DealerRock. It has made our jobs and processes so much easier. Their platform is significantly better than the other systems available. They are not even close.”
Cole WWolf Watersports
“Like many others, we had been searching for a DMS with underwhelming results for our dealerships. Then we found DealerRock. This platform is incredibly user friendly and streamlined our operation from day one synching multiple locations. Their team is always reachable and open to ideas for continuous improvement. The future is bright with DealerRock!”
Jay GNew England Watersports




