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DealerRock

Dealer reporting & analytics software: Know what is happening without re-keying data in Excel.

Your team is already entering sales, service, parts and inventory information into DealerRock. Reporting uses that same data, so managers can see the business without collecting spreadsheets from every department.

DealerRock deal analysis showing sale price, costs, gross and net profit on a boat deal

Reporting from records, not exports.

A GM should be able to answer "how is service doing this month?" without asking three people to send numbers. Sales, service, parts and inventory activity already lives in DealerRock, so the reports reflect what is really happening today.

What you get

The numbers managers need for better decisions.

Unit sales

At any time, find out what's sold, at what margin, and how the month is tracking.

Revenue projection

Track what's in the pipeline against what has already closed.

Inventory aging

Know what's sitting, where, and for how long, including new and used, by location.

Service analytics

See closed work orders, average value, and revenue split by customer pay, warranty, and internal.

Technician efficiency

Get time captured against jobs, so utilization reporting reflects real work.

Parts activity

Measure what moves, what sits, and what service demand is pulling through.

Register and payments

What was taken at the counter versus paid online? See the split and compare over time.

By store

Each store manager sees their own numbers, calculated the same way as everyone else's numbers.

Across the group

Ownership sees the whole group and can drill into a single location.

DealerRock unit inventory grid showing boats and RVs with the current store for each unit

For dealer groups

See the group or drill into one store.

Managers can look across the dealership group, then narrow a report down to one location when they need the detail. Every store reports from the same system, so the numbers line up for easy comparison.

Frequently asked questions

Not seeing your question? Ask us directly.

Do we need a separate BI tool?

DealerRock is built to answer the questions managers ask day to day, not to replace a dedicated business-intelligence tool. Rely on this DMS for daily reports across sales, service, parts, inventory and payments.

Can the team at one location see only its own numbers?

Yes. Reporting respects role and location access, so a store manager sees their store while group leadership benefits from multi-location reporting across stores.

Does reporting replace accounting?

No. Dealership reporting lives in DealerRock, and supported financial transactions move to QuickBooks®. See integrations.

See the reports your managers would actually open.

Tell us which numbers you track every month and we'll show you where they live in our DealerRock DMS.