Dealership inventory management software: See the complete unit, not just a stock number.
DealerRock keeps pricing, photos, options, location, history, motors, and trailers connected to the unit they belong to, giving your team one complete record from arrival through sale.
The unit record
Keep the complete history with the unit.
A boat is more than a hull number, and an RV is more than a VIN. DealerRock keeps the unit, engines, trailers, options, ownership, warranty information, service history, and parts activity connected to one record, even years after the original sale.
- New and used unitsEasily track costs, MSRP, pricing, stock age, sale status, and current store.
- Components attachedEngines and trailers have their own serials and hours.
- Photos and specificationsImages and specs stay maintained on the record itself.
- Options and configurationsBuild the unit as configured, and carry it into quotes and deals.
- Ownership and service historySee who owned it and what was done to it, long after delivery.
Multi-location inventory management
Sell the unit your customer wants, even if it is at another location.
Authorized salespeople can see inventory across your entire dealer group, find the right boat or RV, and keep the deal moving without sending the customer somewhere else to shop.
See all locations
See, at a glance, what's available at every location before telling your customer no.
Cross-store transfers
Move units between your stores with their history and costs intact.
Per store or all stores
Aging and stocking can be reported for one location or the whole group–your choice.
Aging & reporting
Know exactly which units are aging.
See how long each unit has been in inventory, broken down by location and new versus used. DealerRock helps management spot slow-moving units earlier, reduce aging inventory, and make better decisions about pricing, transfers, and sales focus.
Dealership inventory questions
Not seeing your question? Ask us directly.
Can we see inventory across all of our locations?
Yes. DealerRock is designed for multi-location inventory management. Every boat or RV carries its current store, and users with group access can see inventory across locations, so a salesperson can answer "do we have one?" for the whole organization.
Does it track engines and trailers on a boat?
Yes. Engines and trailers attach to the unit as their own records with serials and hours, rather than being typed into a notes field.
Can we transfer a boat or RV between stores?
Yes, and the major unit keeps its history, costs, and documentation instead of being re-entered as a new record at the receiving store. This is part of the reason DealerRock is so helpful as a multi-location inventory management tool for boat and RV dealers. This is part of the reason DealerRock is so helpful as a multi-location inventory management tool for boat and RV dealers.
What is dealership inventory management software?
Software that lets a dealership manage unit pricing, specifications, costs, photos, availability and listings from one system, and distribute that inventory to its website and to marketplaces instead of maintaining it in several places. For a boat dealer that means boat inventory software and marine inventory management; for an RV dealer, RV inventory software. In DealerRock it is one system.
Can DealerRock sync inventory to our dealership website?
Yes. DealerRock integrates with dealership website providers such as DealerSpike, Dealers Choice and NativeRank, and with marketplaces such as Boat Trader and OnlyInboards, so the listings your customers see stay aligned with the inventory your team manages in DealerRock. See integrations for current partners.
Can website leads flow directly into DealerRock?
Yes. Leads submitted through connected dealership websites, manufacturers and marketplaces appear inside DealerRock, where they can be assigned to sales staff, connected to the unit and tracked through the sales process.
How does DealerRock track aging inventory?
Stock age is tracked per major unit and reported by location, including aging buckets for new and used, so slow-moving inventory is visible before it becomes expensive.
See what a modern DMS looks like.
Walk through DealerRock with someone who has run a dealership. We'll show you how we'd build out your inventory just the way you want it.