Dealership CRM & sales software: Turn more leads into sold units.
From the first website lead to the final sale, DealerRock keeps your customer, inventory, quotes, follow-up, and deal history connected. Salespeople can pick up where they left off, build quotes from real inventory, and keep deals moving without re-entering information or jumping between systems.
Chase leads that start with the right information.
Website and listing-site leads come into DealerRock with the customer and boat or RV information your salesperson needs to start working each lead. With DealerRock DMS, nobody is copying inquiries out of an inbox or guessing which boat the customer asked about.
What you get
Set up your sales process around the way your team sells.
Lead capture
Supported website, marketplace, and event leads import automatically with the source recorded.
Lead assignment
Decide how leads get assigned so nothing sits in a shared inbox.
One single customer record
Contact details, units owned, quotes, deals, work orders, and balances in complete view.
Follow-up stays with the customer
Calls, texts, notes and sales activity stay with the customer, so the next person does not have to guess what happened.
Quote what you actually have
Build the quote from the boat or RV already sitting in inventory instead of typing the same information again.
Deals
Carry the quote into a deal with trades, payoffs, and finance detail attached.
Trades
Value and record a trade, then turn it into inventory without re-entering the unit.
Texting
Message the customer from the record you are working in. The thread stays right there.
Deal documentation
Purchase agreements and forms generated from the deal rather than retyped, then sent for electronic signature.
After the sale
Sales and service work from the same customer record.
Years after the sale, your service writer can open the same customer record and see the unit they purchased, how it was equipped, and the service history that followed.
“Like many others, we had been searching for a DMS with underwhelming results for our dealerships. Then we found DealerRock. This platform is incredibly user friendly and streamlined our operation from day one synching multiple locations. Their team is always reachable and open to ideas for continuous improvement. The future is bright with DealerRock!”
Jay G.
Dealer Principal, New England Watersports
Frequently asked questions
Not seeing your question? Ask us directly.
Do we need a separate dealer CRM product?
No. With DealerRock, your dealership CRM is a part of your DMS rather than a separate system to sync, which is what keeps the customer, the quote, the unit, and the service history connected. It works as a marine CRM and an RV CRM alike, because the units and the deal structure are built for both.
Where do leads come from?
Supported listing sites, your dealership website, and manual entry. Leads arrive with the source recorded so you can see which channels perform best. See integrations.
Can salespeople work from a phone at a show?
Yes. DealerRock runs in the browser on responsive devices, so leads can be captured and worked away from a desk.
See how the customer record holds together.
Bring us a real scenario: a lead, a trade, a quote that changed three times. We'll walk it through our system and show you how your experience can be better.