Boat dealership software: Marine dealer management software built for how boat dealerships actually operate.
Marine dealerships are more complex than automotive. A single sale can involve the boat, engines, trailer, rigging, trades, financing, and F&I, while service has its own warranty and parts demands. Add consignment and brokerage, and it becomes clear why marine dealers need software built around the way they actually operate.
DealerRock is boat dealer software built for exactly that world.
MRAA Platinum Partner · Marine dealer software trusted by dealerships across the U.S. and Canada
DealerRock clients
See marine dealerships that proudly run on DealerRock.
Marine complexity
A boat is not just another stock number.
Build and sell the complete unit, including the boat, engines, trailer, factory options, and dealer-installed equipment. DealerRock keeps everything connected through quoting and the final deal, including the details that make every custom order different.
That same customer can come back for service, warranty, winterization, accessories, storage, upgrades and another boat.
DealerRock keeps that whole relationship connected.
Sales & CRM
Turn more boat leads into delivered deals.
Capture leads from your website, marketplaces, OEMs, and events, then build quotes from live inventory or custom configurations. DealerRock's boat sales software keeps the customer, boat, trade, and deal connected from the first conversation through delivery, without making your sales team enter the same information twice.
- Lead capture
- Customer CRM
- Quoting
- Boat, motor, and trailer
- Custom orders
- Trades
- Purchase agreements
- Title forms
- Finance integrations
Unit inventory
Manage the complete unit, not just the hull.
Keep the boat, engines, trailer, options, pricing, photos, location, and history connected in one unit record. Engines and trailers can also be managed and sold separately when needed.
- Consignment
- Brokerage
- Cross-store transfers
- Website feeds
Service
Configure your DMS the way your shop actually runs.
Set up your own service statuses, schedule technicians, request parts, track warranty work, manage recalls and bulletins, and keep customers updated. Writers, technicians, parts employees and managers all see the same repair order.
- Work orders
- Jobs
- Scheduling
- Technician clocking
- Mobile access
- Parts requests
- Approvals
- Warranty
- Recalls & bulletins
- Messages & signatures
Storage & slips
Store the boat using the same customer records.
Manage seasonal slips, dry storage, boat yards and other storage areas using the same customer and boat records already in DealerRock.
See what's available, assign the boat to a space, keep the agreement with the customer and handle recurring storage billing without maintaining a second customer list.
Explore Storage & Slip ManagementDealerRock's recent product work has included consignment and brokerage, owner disbursement, recall and bulletin tracking, service updates, OEM leads, customer messaging and inventory data. Most of these updates started as ideas from our marine dealers.
Consignment & brokerage
Sell boats your store does not own, with fees carried through the deal.
July 2026Seller disbursement statements
Show the seller exactly what they are paid, on one page.
July 2026Recall & bulletin tracking
Track open recalls and manufacturer bulletins against affected units.
June 2026Service updates
Improvements to how jobs move through the shop.
Testimonials
What marine dealers say about DealerRock
“We looked at every notable system on the market to find marine service and inventory software. Nothing touches DealerRock for ease of use and ROI. We’ve run three rooftops on it for six years and would never go back.”
Bill H.
General Manager
“After trying multiple major brand DMS systems and talking to many others, we are happy to have found DealerRock. It has made our jobs and processes so much easier. Their platform is significantly better than the other systems available. They are not even close.”
Cole W.
Wolf Watersports
“Like many others, we had been searching for a DMS with underwhelming results for our dealerships. Then we found DealerRock. This platform is incredibly user friendly and streamlined our operation from day one synching multiple locations. Their team is always reachable and open to ideas for continuous improvement. The future is bright with DealerRock!”
Jay G.
Dealer Principal, New England Watersports
Evaluating your options
What should a modern marine DMS get you?
Use this as a checklist against any marine dealership software or boat DMS you are evaluating, including us.
- Browser-based access
- Works on a phone or tablet
- Boats, motors, and trailers as connected records
- CRM and quoting
- Service and parts connected to the same job
- Digital estimates and approvals
- Messages & signatures
- Supported online and in-store payments
- Website and marketplace feeds
- See customers and inventory across stores
- Role-based access
- Continuous product updates
- Structured data migration
- Modern cloud security
DealerRock was built on these expectations from day one.
Marine dealership software questions
Not seeing your question? Ask us directly.
Is DealerRock a full marine dealer management system or just a CRM?
A full marine dealer management system: sales and CRM, unit inventory, service, parts, storage and slips, payments and reporting on one set of customer and unit records, with accounting connected to QuickBooks®.
Does DealerRock DMS handle engines and trailers separately from the boat?
Yes. A unit carries its engines and trailer as attached records with their own serial numbers and detail, not free text in a notes field. That matters when you are doing warranty work on the engine two years after the boat sale. You can also move trailer and engines easily across units.
Can this marine DMS track HIN and registration information?
Yes. Hull identification, registration, and boat, RV, engine, or other major unit specifications are part of the unit record and stay with it through service and resale, all within our DMS.
Does the dealer management system handle consignment and brokerage?
Yes. Consignment and brokerage sales are supported, including fees carried from the unit through the quote and deal, and an owner disbursement statement showing exactly what the seller is paid. See our July 2026 DealerRock DMS product update.
What about rigging and pre-delivery work?
Rigging and prep are handled as service work tied to the unit, so the labor and parts that go into getting a boat water-ready are captured against the unit rather than lost.
Can we capture leads from listing sites?
Yes. With our marine DMS, leads from supported sources including Boat Trader and OnlyInboards, plus your own website, import into the CRM automatically with the source recorded. We even support lead integration with several major manufacturers. See integrations.
Is there a marine dealer management app for phones and tablets?
DealerRock runs in the browser on any phone or tablet, so it works as a marine dealer management app with nothing to install. Technicians, salespeople and managers use it on the lot, in the shop and at the show.
Do you support multi-location marine groups?
Yes. Our marine DMS is designed to scale with dealer groups. That means you can share customers, track inventory across stores, simplify cross-store transfers and access information by location. See the multi-location page.
See a marine DMS that feels like it was built this decade.
We'll tailor the demo around your inventory, brands, departments, locations, and current DMS.